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 * __Working Page Pia Ametsbichler__**


 * Niche Market/Longtail for IMI Switzerland**

Why would I come to IMI Lucerne?

Organic Food/Healthy Living in Switzerland/Lucerene.

 This could go hand in hand with the fact that IMI cooks local products,  provides a Gym and has great outdoor activities near the school for  health conscious students.

 So after coming up with my LT, I decided to start my blog page and played around a bit on blog.de a German blogspace provider. Im not quite sure how much I can do on the free version but I shall keep in experimenting :)  Check it out under the following link:

[|Pias Blog]

My blog is done :) Check it out under [] where you find all the info on healthy living at IMI and in Switzerland, fun videos, polls and slide shows! Enjoy
 * 30.09.10**

I added another picture to the page of IMI Luzern, just to give the school an image, with logo. I also added some more text on IMI to promote the school more within my blog. I also added a brief description of the MIGROS video I had posted, to create awareness of the healthy/organic foods they offer. I also tweaked my text a bit more, adding and formatting it. I feel like except for minor tweaks and maybe an adding of one more technical tool my blog is pretty much done..
 * 19.09.10**

I added side widgets to my blog, which link to different sites associated with the blog, some are unfortunatly just in German but never teh less tehy are very useful and interesting if oen wants to take a further read and look.
 * 12.09.10**


 * 09.09.10**

I added a poll to my website, to ask whether people care about healthy living! I used Quibblo.com which is a free website where you can create surveys, polls, chart analysis etc. Check it out and poll, excited for results :)

I am tweaking my wording and layout of the blog, changing colors etc to make it more attractive the eye and for the user.
 * 02.09.10**

** 28.08.10 **

I decide to change the picture of the coat of arms Lucerne, on my fist page, I think this new one is nicer J Also worked on my text some more on various pages.

** 20.08.10 **

I have added more tags to my blog, so it can be found better within the web and search engines. Some more tags are: Healthy living in Lucerne, IMI Culinary and Swiss Health food.

** 12.08.10 ** After a meeting with Mr. Ritzel, discussing what I can do to improve some technical aspects of my website, I decided to try out some slide programs, as I don’t get along with Animoto, as it let the creator influence so little. So I tried out Slide.com and Photosnack.com. They are both websites were you can upload your photos and create slideshows. I decide to use slide.com as it is more fun ,very easy to use and has very cool effects. Check out my slideshows on page 5 of my blog!


 * 07.08.2010**

Updated the Tags on my Blog

Uploaded my interview with Chef Leonard at IMI--go check it out under my Blog!


 * 02.08.2010**

[]

Check out this website and see what you would do for our planet--great marketing: It asks for your School! :)

__**EMAIL CORRESPONDENCE WITH LECTURER**__

Monday 02. August

Good Morning,

These are the websites I would use to promote my topic: Organic Foods in Switzerland/Lucerne:

Foodfeed.com: Like Twitter for food: You upload what you just ate. Basically you could promote IMI foods or healthy foods in Switzerland through it. Eg. Upload: "Just had great local organic cheese for Lunch at school!"

Zeer.com: Infos on food products, health etc. You can sign up and browse products, i.e. Organic foods, which are then explained etc.

Planetfesto.org: You upload a picture and say what you would do to make the world better: Could be use bu uploading a picture of ImI/swiss food and lifestyle and link it with organic food and healthy living! Promotes through pictures, large database! Will definitely sign up to this one, just one more site to create awareness of our School in a positive way :)

Zeeya.net: International Student Networking: Like Facebook for international college students. Could be use to promote especially IMI, to international students, maybe transfer students etc.

Kind Regards, Pia Ametsbichler

Sent: Donnerstag, 22. Juli 2010 13:03 To: Lukas Ritzel Subject: RE: suggestions: Project

Good Afternoon,

I think I have found a topic, please let me know if this would fit:

Organic Food/Healthy Living in Switzerland/Lucerene.

This could go hand in hand with the fact that IMI cooks local products, provides a Gym and has great outdoor activities near the school for health conscious students. Regards,

Pia Ametsbichler

Yeah i like this This is a great LT

What you should start with is to collect relevant proof of it Check with chefs where they get their food from, I am sure you will like the egg story :-) Then visit one or two of the farms and make pictures, ask perhaps the local delivery people about THEIR relation with IMI

I believe too that just the pure beautiful environment of the campus is weighing a lot, in 1 minute in the lake, in 20 minutes in the alpine world of Pilatus but as well in 12 minutes in a lively city

Find those bits and pieces of a healthier lifestyle for imi students (you will have to neglcect the nightly pizza delivery service) :-)

Get pictures, stories, facts and figures together, perhaps compare imi lifestyle with local lifestyles from our Singapore, Hong Kong and Kuala Lumpur students

Make a survey

Come up with suggestions of the top 5 to healthy do's possible at imi campus and surroundings

lukas

Sent: Dienstag, 20. Juli 2010 15:04 To: Lukas Ritzel Subject: Project

Good Afternoon,

Im having a bit of trouble choosing a subject to do my project on. I have 2 ideas but do not really know if they are niche-markets for IMI Lucerne?


 * Culinary Lucerne and Culinary Studies
 * Best of both worlds- how IMI Lucerne gives you the best of both sides every time ( best education-best quality of life/cosmopolitan city yet country lifestyle/lake and mountains/best local and international cuisine/culture and nightlife/ Swiss and International Student body)

Dont know if these are too broad, or what exactly you are looking for!

Regards,

Pia Ametsbichler 308274

Dear Ms Pia

Those are not niche markets Try to think about this very small little winning point out there which convinced you to choose imi against others Or think about the last week at imi and find the little emotional trigger which you like (you must believe in what you choose, else it will be a painful topic) It does NOT need to be a decision point by itself but must add on to a larger story on academics, career, hospitality, Switzerland, care factor ect

Try to think about why a german would want to study at imi. What comes in my mind would be for a global thinking, world open person from germany it must just be fun to be surrounded by sp many divers cultures and religions, every day you must kind of see, listen ,smell something new .. when I studies there was not ONE single foreigner, all swiss, I hated it

Does that help?

The idea alone will not be a decider for a good or bad grade, it will be on how you use technology to get it OUT and scream it into Cyberspace

Regards¨Lukas O Ritzel

Click on the pic to be redirected to Lucerne's website!