004+Webmarketing

Based on a quote by Prof Ted Levitt, HBSnnnn „//A powerful force drives the world towards a converging commonality and that force is technolog//y“
 * Global Marketing and Strategy**

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what is behind > Swiss

**Intro**

1 Visit the landing page on C Funkes new book Reckless at [] When following up on the video information available your will end up on the publishers youTube channel Questions to answer: WHY does this book have a website? Why are the movies / intervies in youTube and not on the website itself > who owns youTube > fast indexing by google (check on the tags used )

2 Read Article from ehotelier Questions to answer: What is such a social media manager doing? and Why in marketing? What skills should he/she bring along? How iportant do you believe such a new position to be, what averge age should a candidate be?

3 Ikea had a stroke of genius in using facbook for one of their promotin, check the movie about it here. Questions to answer: Why did Ikea use facebook? Which features of facbook did the make use of to create a successful campaign?

4 check on NZ tourism website Your-Big-Break and find out how Lord of the Rings Peter Jackson used the social web for NZ tourism? Why did Jackson not just do the movie himself. Why was such a promotion not possible 5 years back?

5 how could an old cologne mage usage of social media and web2.0 and get back into everybodys mind. Se the initial add here. Questions to answer: Research what effect did this cool add have and what had Twitter, Youtube and even Starbucks to do with it

6 event royalties do it, follow up on the British Queen on how she is using social media Questions to answer: Why would the Queen do engage in social media? which different channels does she use and how does she present herself?

7 when visiting the luzern tourism website i noted down left a little banner from trip advisor on luzern as a destination Question to answer: What is behind it, who has voted, what is so special about this specific ranking, how important is this for tourism and hospitality

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Marketing on the Internet, partly based on dynamic presentation tool at []

CLASSDISCUSSION:

Laptop-toting business traveler? Smartphone-wielding tourist? Jamaica-bound cruiser? Whether you’re a starving student, a parent planning a family trip or a road warrior executive, these apps and sites can take some speedbumps out of the road before you. @http://hotelscheap.org/articles/best-travel-sites.html check this list of most successful current travel sites and search them for web2.0 components

· **promote a website through metatags; usage of google adwords and analytics, pay per click marketing** SEO and the hidden world of a website – the technical backbone of a website, beyond design techniques but into customers perception, market watch, the world wide and the local internet. Keywords and tagging – the importance of tags in today’s internet, the ability to read trends and customers behavior to succeed with your website. Users themselves create value through tagging. Rules and regulations, do’s and don’ts for SEO in a borderless internet – some of the creative ideas which seem to make sense but are no go’s

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It’s a google world, google sets new standards of global branding and imagine. Today one of the most powerful companies in opinion building Google ranking the new world standard for business success in cyberspace or what is the problem of all Britney Spears being the most important woman in the internet? Google invents pay per click and reinvents advertisment. Looking at the details on how google adwords works.
 * · gobal marketing positioning in google **

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Web 2.0 opens up a new are of marketing, the inclusion of the audience, the social feedback systems, the trust into the unknown out there. The Net Gen client, so different from all the generations before. Memberfeeling in todays marketing. Digital footprints everywhere for successful branding. Viral marketing through movies, games. Content becomes king. Twitter the latest killer application, the why, the how and the now. Web2.0 contributes as well to image
 * · how to use latest web applications, specifically web2, for marketing **

Its not for fun its 100% BUSINESS

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From Encyclopedia Britannica to Encarta and Wikipedia to Crowdsourcing, different business models and very different marketing strategies
 * Sidestory 1 **

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Sidestory2 The TwitterStory media type="custom" key="5230001"

SEO and longtail – landing page as a solution to target the niche markets Workshop exercise
 * · usage of landing pages to promote your product **