001+Curriculum


 * Curriculum outline **

Intro to ICT Introduction to course Presentation of course and administrative
 * Intro week 2 - Thursday ** 

**week 3 - 4 hrs Tuesday ** Guest Lecturing by Worldsites Switzerland

**Thursday ** Steps to get to your own Webpage (self learning on iDrive) SEO Metatags/ Linking

**week 4 - 4 hrs Monday **  SEO & Google its a googled world

**Tuesday ** Google continue, Web2.0

**week 5 Monday ** Web2.0 & Webmarketing

**Thursday ** No class

Webmarketing

**Week 6 Monday ** Feb 22 class from 10

Crowdsourcing
 * Week 8** Monday

It's a Google world
class from 10 SURVEY / ANALYSIS using Zoomerang
 * Week 9** Monday

**Week 10** class from 10 Social networking, side story on Gorillaz, Twitter success story and PitchPresentations

Thursday class from 10 http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html Seth Godin on the tribes we lead Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.

week 11 Monday

Thursday

<span style="display: block; font-family: Verdana,Geneva,sans-serif;">week 12 <span style="display: block; font-family: Verdana,Geneva,sans-serif;">
 * Airline online business / eCom** <span style="font-family: Verdana,Geneva,sans-serif; font-weight: normal;">by Guest Professor Matthias Pfeiffer


 * Yield Management by Guest Professor Matthias Pfeiffer**

<span style="display: block; font-family: Verdana,Geneva,sans-serif;">week 13 <span style="display: block; font-family: arial,helvetica,sans-serif; font-weight: normal;">Monday

Thursday
 * DEADLINE of Project END OF WEEK 13 at 2400**

<span style="display: block; font-family: Verdana,Geneva,sans-serif;">week 14 Monday Dark Side of Internet guest lecturing by Senior ICT Manager Prskalo Bozidar

Thursday

week 16 Monday (april 19)

Thursday

<span style="display: block; font-family: Verdana,Geneva,sans-serif; font-weight: normal;">**week 17 Monday**

<span style="display: block; font-family: Verdana,Geneva,sans-serif;"> http://www.youtube.com/watch?v=bmXrnUSdT78 Don Tapscott
 * Thursday**

http://www.youtube.com/watch?v=ddO9idmax0o about how twitter workd

Networking is King

Tribes http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html Seth Godin on the tribes we lead Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so

week 15 Monday

Thursday Web3.0 and current trends on the Internet (wiki)

week 16 Monday Recent technologies and developments in hospitality on the ICT side (see slides under folder week 16)

Thursday continuation on hospitality and tourism technologie, usage of technologies for Added Value Client Relation Management¨ Entertainment Admin/ Organization

Clouds

week 17 Monday OFF no class

Thursday

week 19

**<span style="font-family: Verdana,Geneva,sans-serif; font-weight: normal;">Net Gen ** [] Don Tapscott [] about how twitter workd
 * <span style="font-family: Verdana,Geneva,sans-serif; font-weight: normal;">Did you know v4 **
 * <span style="font-family: Verdana,Geneva,sans-serif; font-weight: normal;">[] ** <span style="display: block; font-family: Verdana,Geneva,sans-serif;">

Networking is King

Tribes http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html Seth Godin on the tribes we lead Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so

Web3.0 and current trends on the Internet (wiki)

Recent technologies and developments in hospitality on the ICT side (see slides under folder week 16)

continuation on hospitality and tourism technologie, usage of technologies for Added Value Client Relation Management¨ Entertainment Admin/ Organization

Clouds

fieldtrip to Post Logic and followed by visit to Swiss Info starting time from campus will be announced at this point shortly

refer to phishing on facebookshow a sample mailand then show article on web at [] explain scam on 419 sample [] tell own story and interpol

watch movies from ted on future of technologies selected from the on the edge 2009 conference All on your idrive or availble from [|www.ted.com]

1 -intelligent cookies david merill

2 -who has recently been to the theater? who has ever been to the theatre?theater for a net and tech generation, perhaps even you will think about going to a theater againwatch thisNatasha Tzasok theather and technology, certainly some more stories to tell

3 - Beyond augmented technology, augmented body experience or the 6ths sense by Pattie Maes

4 - And last but not least, scary technology and hopefully a NoGo by PW Singer

5 - and to finish it once more on twitter what will it be for 2010 by Eva Williams on Twitter

End questionnaire @http://www.zoomerang.com/Survey/?p=WEB229UXUAXL2T

this week will be project week as of sept 30, but for monday we have a cool fieldtrip to iHome Lab. please read more about it at[]|.

We will go in 2 groups BUT first we will meet as normal for class at 10 in cr 7. We will have class for about 1 hour and then the first group will depart at around 11.10 with the bus to Horw centre to the ihome lab (bus drive ca 15 minutes). The presentation will be one hour so you can make it back in time for lunch (kitchen has been informed but see that you are back fast). The second group will leave at around 12.10, therefore make sure you have your lunch before this (kitchen again is informed about a earlier lunch time, just refer to my mail when you go to your lunch. IF you have service tell me before (either by mail or latest in class) and we must see what can be done. Make sure you have your notes and a pen with you, further make sure you have a coat for colder waether conditions. Tickets for the bus will be given to the ones who do NOT have a ticket. see you at 10 in class) more details on http://ict09b.wikispaces.com/iHomeLab

<span style="display: block; font-family: Verdana,Geneva,sans-serif;">week 21/ 22