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Halo!!! I am Joanne ~ Welcome to my working page ^^

Lesson 3: web marketing

1. Apply suggestion on SEO for studyinlucerne website:

Search Engine Optimization (SEO)
Most of the people would just look at the first four websites when they are searching in Google or Yahoo. For me, if I can not find the information I need in the first page of the website, I would rather retype the title. For example: searching “Study in Lucerne” in Google, IMI appears at the end in the first page. But if I type “ Hotel Management in Switzerland”, IMI website appears in the third position of the website.

In my opinions, SEO is the key factor for a successful website because every website makers want to have a higher position. Nowadays is the world of Google. Who pay Google more, who can have a higher position in the website and can be easier to search by people. If IMI wants to have a higher position without paying more money, the information which introduce the website should be more general for example to use the word which always used by people in searching.

Topic: IMI students favourite noodles ( instant noodles and noodles sell in restaurants in Luzern )


 All most everyone likes to eat noodles, however there are many different kinds of noodles and instant noodles. So, i am going to investigate favourite instant noodles and noodles available in Luzern restaurants of IMI students by surveys in this project. Moreover, i am going to find out why noodles are important to IMI students. At last i will recommend my favourite instant noodles and one of my favourite noodles which sell in Luzern restaurant to everyone.


 * __ Blog __**

I have created a blog for This project: http://imi-noodle-research.blogspot.com/ Please come and visit !!

__Confirmation of the topic for the project and set objectives __
====Dear Mr. Ritzel I am Joanne from HDHE.For noodle research, i have stayed in Luzern for nearly two years and i always like to go to the Vietnamese restaurant which is beind Astoria Hotel ( sorry i have forgot the name of the restaurant). It is a very small restaurant but the food there are cheap and delicious. There are many types of noodle provided in the restaurant and my favourite one is the beef soup noodles. There are many ingredients inside which are some small slices of beef,Chinese beef balls, vegetable, rice noodle together with delicious beef soup. The restaurant also provide some chinese sprout and green lemon which can add to the noodle! i suggest to add some sprout inside. This is my recommendation. Regards Joanne ====

As promised and explained in class yes this is a good idea

i would make following

purchase some noodles in town and test it (dont spend too much money, come to see me, i already have many noodles instant type at my office)

make a survey and a chart about the best instant noodles

then do the same for the noodles available in restaurants, ask old time studens for their favorite place

perhaps see a bit on how easy noodles are available in luzern and how they add on to a good student life for imi students (better than pizza)

see that you can make some funny pictures of imi students eating noodles and create a animoto about it

interview the owner of your favorite place and make some video when you go next time to eat there

is this ok?

seems for me like a cool topic and sure a success among asien students

lukas

Dear students,

Objectives to be done until friday midnight July 29th 1) Make sure you have your project topic confirmed and clarified with me through email or face2face talk

2) Write on your poject wiki page

a) your topic name as a long tail keyword (may help to read on @http://www.seopositive.com/blog/2010/07/the-long-tail-keyword/ )

b) write a 4-5 sentences summary of what you intend to cover and do (content wise, not yet technology)

I will visit your pages during the weekend and may give my feedback directly into your wiki project page

Lukas Ritzel @ IMI University Centre

Dear Mr. Ritzel

I am Joanne. I have made an online survey for my noodles research! Can you please have a look and give me some comments ? Thank you very much !!

This is the link of my survey: @http://www.survs.com/survey/0367PVJ1OW

Regards, Joanne

yes this is perfect, if you want i can promote your survey from the myimi website so you get a lot of feedback make sure that you do as well some fun vdos on students eating them or make a eats noodle as fast as possible competition or make a tasting noodles with your 3 best friends make sure you make later the pictures from the winner noodle from the survey and publish an analysis of your survey make a animation about your findings using animoto

etc ect

1000 of ideas, do them all and more :-)

lukas ritzel

oh yes and i have filled in the questionnaire and asked my wife to do same

and one more idea, collect some 3-5 best ideas on how to "upgrade" your instant noodle, in adding on some more spice or anything which is available in switzerland or ordered from back home

lukas ritzel

Dear Ritzel

Thank you very much and your wife for filling in my survey. If you can, can u please upload my survey to myimi so that more students can help me to fill in the survey. There are too many ideas for this project. So i need some more time to plan this project and i will send you my idea later on. Thank you very much!!!

Regards, Joanne

Objectives: - Create a blog to collect all the information - Set up Surveys to investigate IMI student's favourite noodles - Record a short video and take photos of people eating noodles - Give recommend on my favourite instant noodles and the noodles available in Luzern

__**ATTENTION！！！！Survey !!! **__ I have made an online survey for the noodles research !!! Here is the website : @http://www.survs.com/survey/0367PVJ1OW Please help me to form in this survey !! Thank you very much !!

Dear all my friends!! I have made a video to promote my survey !! Please help me to fill in the survey !! The link is posted in Wiki and also in my facebook http://www.facebook.com/#!/profile.php?id=667993338

media type="custom" key="6841739"

14/09/2010 Dear all, I have found a very interesting program - __DaFoodie__ Everyone can upload some photos after you have meal in the restaurants !!!!

I have uploaded some photos of food in Luzern restaurants. Here is the website - []

Prezi I have made a presentation of IMI students favourite restaurants in Luzern Here is the link: []

16/09/2010 Dear all Thank you for helping me to fill in the survey!=) i have analyzed the data and will show in the blog and Prezi by tomorrow!!!

17/09/2010 Dear all I have edited my blog ! Please come to have a look! __ATTENTION!!!__ IMI Noodle Research 2010 survey result is uploaded to my blog!!! Please come to my blog =)

26/09/10 Dear all I have made a Prezi presentation for the IMI noodles research 2010 survey. The link is as follow: http://prezi.com/m88lz4e_6o0i/imi-noodles-research-2010-result/

I have also updated my blog

I have signed in for Flickr and uploaded some photos on it. The link is as follow: http://www.flickr.com/photos/53944441@N03/ I have also made a side show http://www.slide.com/r/ZyJrTj2P5D_Eckown5r50JWAdmvlHDlj?previous_view=mscd_embedded_url&view=original

27/09/10

Today i have interviewed the most favourite restaurant in Luzern of IMI student. Moreover, i have recorded a video of Kam Tong 's Instant noodles. Finally, i have recorded Chef Da Wei cooking noodles as well as taking photo of IMI students in dining hall.

I have uploaded the videos through YouTube and i have posted in my blog.

Interview Song Ni Pong: http://www.youtube.com/watch?v=LQqplnyBzYQ Kam Tong Instant noodles: http://www.youtube.com/watch?v=UTu8Erck82g

Moreover, i have uploaded the photo and made a slide show.I have also uploaded to my blog The link is : http://www.slide.com/r/UK7yKdG10D_n8ap9bcIbejFFl-fZdkj_?previous_view=mscd_embedded_url&view=original

28/09/10 I have met with Mr Ritzel and i have passed the video of Chef Da Wei cooking noodles to him as the file is too big and i could not upload to youtube.