000+Graded+Project

Large ploster pillows, sustainable lifestyle, swiss wines, photographical beauty of switzerland, cheese fondue, swiss cheese, true nature around campus, feeling good place, one day in the life of a imi student, transportation in switzerland, luzern to anywhere in switzerland within 4 hours, luzern to anywhere in europe within a day... there are still 1000 more LT idea out there
 * DEADLINE END OF WEEK 13 at 2400**  **WHAT IS A LONG TAIL MARKETING IDEA? It is NOT one of the big ideas, NOT about high educational value, not about Luzern as a tourism hub, not about high accreditation or MMU partnership. It is about a very small idea out there which is for you or students coming from your country important.. like for example following ideas (already taken):**

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 * Admin**

I EXPECT ALL STUDENTS TO HAVE CONTACTED ME WITH THEIR PROJECT LONG TAIL IDEA BY NOW AND IF I HAVE ANSWERED PLEASE MAKE SURE YOU REFLECT, ANSWER OR CONFIRM MY SUGGESTIONS. IF YOU DO NOT DELIVER AN IDEA BY TODAY SATURDAY JULY 25 YOU WILL ALREADY RECEIVE A DEDUCTION IN YOUR POSSIBLE TOP GRADE, PLEASE KEEP OUR DEADLINES SERIOUS AND ACT AS PROFESSIONALS

Timeframe 9+ weeks if you start right now BUT there are milestones which have to be kept as well (see on your classwiki on midterm project)
 * DEADLINE END OF WEEK 13 at 2400**
 * Apply on the fly what we cover in class,** send a weekly update to l.ritzel@imi-luzern.com (indicate in subject your name and your project ONLY emails with VLE studentmail can be considered) and copy SAME content of mail on a weekly basis on your wikipage

Timeframe 9+ weeks BUT there are milestones which have to be kept and are part of the grading/ performance Make it a real project which can sustain at a 100% professional level
 * DEADLINE END OF WEEK 13 at 2400**


 * Objective**

Create a SEO and Web2.0 marketing project on your own individual Website (blog, prezi, youtube vdo, social website, wiki etc) AS SUGGESTED TO THE MOST OF YOU BY MAIL, BEST YOU SET UP A LOCAL BLOG PRESENCE, LOCAL MEANS ONE FROM YOUR HOME, IF YOU ARE FROM BRAZIL LOOK FOR A BRAZIL FREE BLOG, IF FROM GERMANY WATCH OUT FOR A GERMAN ONE. SEND ME THEN YOUR USER AND PASSWORD SO I CAN CHECK BY MYSELF ON HOW YOU HAVE WORKED THE SEO (YOU WILL UNDERSTAND THROUGH WHAT WE COVER IN CLASS WHAT I MEAN WITH THIS) Based on a longtail principle create a landing page and apply all promotion through tags, digital footprints and simulate a pay per click google ad

Make it a real project which can sustain at a 100% professional level Create a SEO and Web2.0 marketing project on your own individual Website (blog, prezi, youtube vdo, social website, wiki etc) Based on a longtail principle create a landing page and apply all promotion through tags, digital footprints and simulate a pay per click google ads


 * Details**

What does your project need to contain (checklist)

A clear Long Tail / niche market **target** and **idea** A **desciptive/ abstract** what you idea is about, what LT market you want to reach and how you want to create digital footprints 5 - 7 **keyword combinations** to promote the presence Usage of **webpresence** like website, blog, wiki (WHAT WOULD BE COOL IS TO INCLUDE VIDEO, SURVEY, QUOTES AND VISUALS FROM STUDENTS AND YOURSELF, YOU COULD AS WELL LAUNCH A COMPETITION OR EVEN MAKE IT A QUIZ OR GAME FOR EX A BOARDGAME, DEPENDING ON YOUR SKILLS YOU CAN MAKE IT WHAT YOU WANT IT TO DO USING BELOW TECHNOLOGIES AND YOUR IMAGINATION) Design of a **slogan** and supporting **visuals** to your LT presence Inclusion or link to at least **two of those components** to promote your LT idea ( prezi, animoto animation, youtube video, stop and go motion , podcast , fanpage **or SIMILAR - to be discussed and ok-ed by L Ritze**l) Obvious **link** to study at IMI in Luzern, Switzerland (inclusion of "//IMI University Centre//" as a word in **content** as well as (meta)**TAG** if applicable) Create your own **wikipage** within the class wiki and paste weekly your work in progress (in line with email updates send), at the end this wiki page must contain the whole workflow of what has been done during the weeks as well as a a link to the final product

**Situation Analysis** 0 - No understanding of current business / 100 - Thorough understanding of current business climate
 * Grading scale**
 * Argument conviction** 0 - Lack of synthesis with business objective / 100 - Compelling demonstration of benefits to business
 * Implementation of next level and flow** 0 - poor methodology / structure in getting off the ground / 100 - best practices for implementation and striking clear to follow
 * Quality of Research** 0 lack of supported info / 100 support info clearly visible
 * Time management and project administration** 0 no project management visible / 100 clearly visible and transparent in time management of project

Milestones must all be send by mail and demonstrated on individual project wiki page

1 end of week 2 - suggestion on LT idea and target and descriptive/ abstract on what you want to do 2 end of week 3 - after discussion with project management (lritzel) and the OK to go start if project update and finalizing of first Milestone 1) Make sure you have your project topic confirmed and clarified with me through email or face2face talk  2) Write on your poject wiki page

a) your topic name as a long tail keyword (may help to read on [] b) write a 4-5 sentences summary of what you intend to cover and do (content wise, not yet technology) ====3 end of week 4 - definition of keyword combination and demonstration of web presence (website, blog, wiki or similar) 4 end of week 5 - slogan and visuals ready 5 end of week 7 - presentation of two additional components ready 6 end of week 9 - first draft delivery of complete project====